MOTION-GRAPHIC ADS
Make the winning static move. Change the headline after it does.
Every Vidscape ad is built in layers, so any layer can be animated. Set how much moves when you order a round, or open a finished ad and animate it in the editor. It stays in layers, and it exports as MP4.
- The same layers and the same style, now moving
- Still editable: change the headline after it moves
- Exports as MP4
A real ad's layers in the editor, recorded on an earlier version. The game is an example, not a customer.
Motion without starting over
A static that tested well has a concept, a layout and a headline that work. The usual way to make it move is a rebuild: a motion designer goes back to the source files, one ad at a time.
A Vidscape ad is already in layers, so there's nothing to take apart. Give the character an entrance, set when the headline lands, export. The concept, the layout and the copy carry over, and because the layers stay separate, you can still rewrite the headline after it moves.
How an ad starts moving
Order it with the round
Set Movement to Some animated or All animated when you order a round. An animated ad loops for a few seconds, and its first frame is the finished ad.
Animate a finished ad
Open any static ad in the editor and go to the Animate tab. Choose an animation for a layer, then set its duration and delay, or loop it.
Change it after it moves
The headline, the pictures and the colours stay editable on a moving ad. Nothing flattens until you export.
From a static ad to a moving one
Open an ad you like
Any 1:1 or 9:16 static ad in your project, ideally one your numbers already liked.
Go to the Animate tab
Choose an animation for each layer you want moving: the character, the props, the headline.
Set the timing
Set each layer's duration and delay, or loop it.
Change anything, then export
Rewrite the headline if you want to, and export the ad as MP4.
How can a static ad move without a rebuild?
Because it was built in layers to begin with. A flat picture has to be taken apart before anything in it can move, which is why motion normally means going back to the source files. In a Vidscape ad the character, the headline, the background and the button are already separate, so each can be given its own motion in place.
That's also why the result stays editable. The animation belongs to the layer, so rewriting the headline after it moves works the same way it did before.
Do I need motion design skills?
No. Choose an animation per layer, then set when it starts and how long it runs. A designer who wants to fine-tune the timing can, and a UA manager who just wants the winning static moving doesn't have to.
What are the limits?
Carousels are always still. Animated ads made with a round are loops of a few seconds. A PNG or a layered PSD of a moving ad is its first frame, so only the MP4 carries the motion. And the motion comes from the ad's own layers, so this isn't footage: nothing is filmed or generated as video.
How is this different from a video ad?
A motion-graphic ad is one ad with its layers moving. A scripted ad video has several scenes, a script you can edit and a generated still behind each scene, and it runs 20 to 30 seconds. Need more length? Start there.
FAQ
Questions, answered.
A Vidscape ad with its layers animated: the character slides in, the props float, the headline lands. It keeps the same layers and style as the static, and it stays editable after it moves.
Any static ad in 1:1 or 9:16. Carousels are always still.
Yes. The headline is still live text, the character is still its own picture and the button is still a style. Change any of them and export again.
MP4 for the moving ad. A PNG or a layered PSD gives you its first frame.
No. A motion-graphic ad animates the layers of one ad. A scripted ad video has several scenes and runs 20 to 30 seconds.
Make the winning static move.
Paste your store link. The scan is free and needs no account, and a free account makes your first ads.
every element stays editable