Game marketing, made in pieces.
Practical notes for mobile game marketing teams: creative testing, ad production at scale, and how to use AI without giving up creative control.
How many ad creatives does a mobile game need?Selected
Enough to replace every winner before it wears out and, because most new ads don't win, many times more. A planning model, a calculator, and which benchmarks actually exist.
- By
- The Vidscape Team
- Published
- 31 October 2026
- Reading
- 6 min
Creative testing · 10 min
Concepts or variations: how to split a game ad test budgetSplit the money by what each test costs to read, not by how many ads it holds. What Meta said about similar ads, what it never said, and the arithmetic behind a test budget.AI & workflow · 7 min
Multi-angle AI can move the camera. Not every way yet.Multiple-Angles and Next Scene LoRAs turn one frame into new camera angles and the next shot of a sequence. We ran the camera prompts on game art: the close-up and the high angle held, the rotation didn't.Game marketing · 10 min
Mobile game UA strategy after IDFA: what you still controlGaming ATT opt-in sits at 39%, the EU prompt changes with iOS 27.2, and Meta and Google now choose the audience themselves. What a UA team still controls in 2026, and how to plan around it.Game marketing · 6 min
Google Playground makes games from a prompt. Players don't.Google Labs' Playground turns a typed idea into a playable browser game. 190,000 mobile games launched in 2025 and 2,500 passed 500,000 downloads in year one. Making games got cheap. Finding players didn't.AI & workflow · 6 min
Games come from a prompt now. Their ads still take a week.Higgsfield now generates a playable multiplayer game from one sentence. Launching a campaign still takes 41% of marketers three to four weeks. What changed for games, and why ads haven't caught up.Creative testing · 9 min
Mobile game ad hooks: test the first 3 secondsThe opening seconds carry a large share of a video ad's effect and are, we think, the cheapest part to test. Hook types game ads use, where a hook turns misleading, and how to run and read a hook test.AI & workflow · 9 min
Why AI game ads look generated, and how to fix itLooking like AI is what costs AI-generated ads their clicks. The five tells that give a game ad away, the research behind them, and the production decisions that remove each one.Creative production · 9 min
Mobile game ad sizes for 2026: recompose, don't cropThe sizes Meta, TikTok, Google App campaigns, AppLovin, Unity, Mintegral and both stores ask for in 2026, the safe zones that decide the layout, and why a cropped master breaks.
Concepts or variations: how to split a game ad test budgetSplit the money by what each test costs to read, not by how many ads it holds. What Meta said about similar ads, what it never said, and the arithmetic behind a test budget.AI & workflow · 7 minMulti-angle AI can move the camera. Not every way yet.Multiple-Angles and Next Scene LoRAs turn one frame into new camera angles and the next shot of a sequence. We ran the camera prompts on game art: the close-up and the high angle held, the rotation didn't.Game marketing · 10 minMobile game UA strategy after IDFA: what you still controlGaming ATT opt-in sits at 39%, the EU prompt changes with iOS 27.2, and Meta and Google now choose the audience themselves. What a UA team still controls in 2026, and how to plan around it.Game marketing · 6 minGoogle Playground makes games from a prompt. Players don't.Google Labs' Playground turns a typed idea into a playable browser game. 190,000 mobile games launched in 2025 and 2,500 passed 500,000 downloads in year one. Making games got cheap. Finding players didn't.AI & workflow · 6 minGames come from a prompt now. Their ads still take a week.Higgsfield now generates a playable multiplayer game from one sentence. Launching a campaign still takes 41% of marketers three to four weeks. What changed for games, and why ads haven't caught up.Creative testing · 9 minMobile game ad hooks: test the first 3 secondsThe opening seconds carry a large share of a video ad's effect and are, we think, the cheapest part to test. Hook types game ads use, where a hook turns misleading, and how to run and read a hook test.AI & workflow · 9 minWhy AI game ads look generated, and how to fix itLooking like AI is what costs AI-generated ads their clicks. The five tells that give a game ad away, the research behind them, and the production decisions that remove each one.Creative production · 9 minMobile game ad sizes for 2026: recompose, don't cropThe sizes Meta, TikTok, Google App campaigns, AppLovin, Unity, Mintegral and both stores ask for in 2026, the safe zones that decide the layout, and why a cropped master breaks.